Ad Copy

Ad Copy Research

Radio, TV and Print Ad Tests

Determine the effectiveness of your ad copy in terms of how compelling the message is, and what message is being communicated. Respondents are asked to listen or view ad spots online at their convenience.

v Radio Ads – sound files are used in a clutter test to evaluate recall power and a communications test to determine what customers perceive as the main message and how compelling that message is to them.

v Television Ads – video tapes of story boards and associated sound (music and voice dialog) used in a communications test.

v Print Ads – this test evaluates alternative print ad designs, graphics, message and price points. Respondents are shown print ads online (monadically) and are asked for their reaction. Coupons and FSI’s can be tested as well.

Results can be delivered within 5 to 12 business days depending on client screening requirements. A variety of diagnostics are measured and reported. An offline mall intercept option is also available, but the time frame is somewhat longer.