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Consumer Panel
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AmericanInsights.com utilizes a
national representative and professionally managed panel totaling over 4
million consumers.
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The panel used by
AmericanInsights.com consists of volunteer members. That is, each
member has expressly volunteered to take part in research surveys.
There is absolutely no spamming utilized in our research.
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For every online research project we
conduct, panelists are strictly screened to meet client requirements
such as category and brand usage, or any demographic and psychographics
screens. Panelists within the client’s defined geographical areas are
randomly selected and then screened to ensure a statistically valid
representation of the clients desired target group. From a geographic
standpoint, we have the ability to target by region, state, zip code and
a specified mileage radius around a central metro location.
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