Although some focus groups are appropriate for conducting on the internet, we believe most qualitative focus groups should be conducted face to face, the traditional way.  Much of the value of focus groups comes from observing respondent reactions and interactions in addition to what is actually spoken.

 

Fred Efird, our staff moderator, is a formally trained and an experienced focus group moderator.  He has personally moderated more than 600 consumer focus groups.

 

AmericanInsights.com will manage the entire focus group process for you.  This includes reserving facilities, screening and recruiting respondents, developing the discussion guide (with client input) and the actual group moderation.