Prod Concept

New Product/ Concept Screening

	Test new product ideas or concepts with your customers and potential customers using digital product photos, product descriptions and price points.
	Determine which new product ideas have the greatest chance for success if introduced in your restaurants.
	Standard test measures include, but not limited to: v Overall Appeal v Purchase Intent v Value v Quantity Likely to Purchase v Appropriateness and Fit related to brand v Preference (1^st and 2^nd Choice)